KAVI

KAVI is a South Asian women owned luxury beauty and self care brand. Rooted in South Asian culture and ayurvedic practices, KAVI strives to make the beauty and self care routine enjoyable and relaxing through all-natural ingredients.

*This is a fictional business project made for design purposes.

1. Colors

This brand should use bold, tropical colors to imitate bright saree/textile colors. I also took inspiration from colors applied in Pichwai or Mughal art with lotuses and peacocks.

2. Typefaces

These typefaces are mature and elegant. The Cormorant Garamond Medium is the primary typeface while the DM Sans Regular is the secondary typeface. For quotes and extra information, use the Cormorant Garamond Semibold Italic.

3. Brand elements and logos

I used Mughal art palm trees as inpiration, but gave a little more of a minimal, modern flare. The palm trees can be used as a tile for large surface areas, like wrapping paper. The lotus is the main logo,

4. Mockups

This mockup is an example of how the main lotus logo and the tertiary palm tree logo can be used simultaneously in packaging.